Google Penguin Updates and How to Incorporate Them</br> The entire Internet seems to be worked up because of the Google algorithm updates for Penguin and Panda and the way they are making people have to adjust the marketing they're doing. Even if you use PPC advertising at Google, the updates will still reach out and touch you. The best way to get through the lower level hysteria and keep yourself from freaking out is to track down the right kind of information. As long as you've been doing the correct things, you'll probably be fine--you know, in the broader sense. If your website needs some revising, make the changes you need to make and then move on. It's not easy and it will take time but it is possible - check out this post for some good advice about SEO in general - [http://www.nalpexchange.org/seo-and-legal-issues.cfm Guidance on SEO]
The Penguin update had one primary concern which was the anchor text going to your website. Google took this very seriously. People doing SEO marketing have found this (the repetitious use of the same anchor text) to be a very bad idea. Your anchor text has to be as natural as possible now. You can mention your brand name if you want but include other text with it. Even though you may have exact match keyword phrases, they should never be used 100%. If you do that, then you will raise some red flags with Google. Also, you risk having someone do some negative SEO against you and that will harm your rankings. The concepts that you learn are the same for all pages and if you promote anything online like [http://www.ngbconsult.co.uk/seoguide/2011/02/best-casino-affiliate-program-making-seo-pay/ casino Affiliate program] It is important that you use the following information as soon as you can. Long tail searches, such as those with four words or more, are very common on search engines today. It is important, then, to use these types of phrases in your website. Another very interesting data point is over 60% of all search queries are not for exact match. More than likely you would have never seen this unless you had done PPC research to find it out. Therefore, using exact match is probably not your best choice in most cases. If you are not afraid of using long tail keywords, they can actually be profitable for you.
Don't worry, Google doesn't reduce the value of a back link's anchor text unless you've taken it too far. Anchor texts are quite important when you want to do your off-page optimization well. At this point with Penguin just a few weeks old, there are some knee-jerk reactions coming from various sectors of the net. What matters now is that you stay calm and make sure that you've got the facts. There are plenty more options for your anchor text than you probably realize right now. For proof, spend some time looking at your raw server logs; you'll see that the vast majority of the keywords people are using aren't those "high value" keywords you originally thought were so important. Righting your business and marketing with Panda and Penguin in mind could be a challenge. What matters here is the actions you've been taking up until now. Pay close attention to your anchor text since a lot of this is about spammy, or perceived to be spammy, off-page SEO regarding backlinks.