If the last ten years was all about by meteoric growth and crashes and internet companies becoming global mammoths, the next decade looks set to be the one when the web genuinely comes into its own and changes companies all over the world.
Whether you're on the hunt for a Sim Card or a pile of sausages, you've always been able to get it on the web. All the same, things are changing now.
First of all, social networking has inspired a enormous transformation in unexpected ways. Innovative individuals have taken advantage of websites like Facebook to attempt to have a conversation with possible customers in a different way, the net creates a conversation, not a one-way message, and making the most this mass of responses makes customers feel like they have a greater part in the company.
The next stage, therefore, is to make the most of this feedback to drive a company grow. A strong, invested network of customers can drive growth more than any number of advertising executives would be able to. Add in some successful rewards and you should have a company that will grow at a rate of knots.
Then, there's the fact that web presence is virtually free, there's no need to lay out for a lot of running costs, this means that prices come down, and you can attract more people.
Additionally, Research and Development, often stated as the most important individual deciding feature in the success or otherwise of a company, can be shared with the masses as well. There's no need for a group of experts when you have a mass of innovative people with loads of thoughts to expand on your idea, it's a process that has performed admirably with software since the internet began, there's no reason why it can't work with a number of other products as well.
Finally, you pull all the parts into one whole "History Of mobile phones" and sell great products, that are clever, cheap and that people want to tell one another about, and you've built an internet phenomenon. A top example of this is mobile company GiffGaff, who've certainly perfected the formula in their specific area.
Internet 3.0 definitely is built on "ee mobile offers" mass participation, and we, as customers, are bound to find good deals thanks to it.
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